Results
- More than 5000 Franchisees on board
- Sustaining upwards of 100,000 orders a day
Big Bazaar Direct is the Franchisee arm of Big Bazaar, a Future Group initiative.
THE BRIEF
To signup local kiranawallas & entrepreneurs as Big Bazaar Franchisee & access their catalogue using a tech platform that will serve across Tier 2 & 3 cities.
THE CHALLENGE
The primary TG have limited internet connectivity in their vicinity and poor exposure or know-how of technology.
THE STRATEGY
In lieu with audience & business needs in mind, we built an eCommerce application on android tablets that could support 10,000 Franchisees. The touch screen function made it intuitive for franchisees as well as end customers to navigate through the app and shop.
We designed the system to allow real-time synchronization of Big Bazaar’s product catalogue with their SAP and WMS across nearest warehouse with minimum data usage.
Message queue management ensured that when internet connectivity was lost, customer’s orders transactions would be saved offline & pushed to the system when online to avoid loss of orders.
