- All online retailers in India today display a uniform representation of HUL brands
Development of product and campaign management system.
Develop a system to facilitate retail portals like Flipkart, Amazon, Bigbasket, etc. in accessing real-time product and campaign data.
We developed a central repository tool that allowed HUL eCommerce team to create, organize & update product catalogues and campaign assets. This system also allowed online retailers to reach out to HUL eCommerce team and thereon get access to this data in real-time through API integration. Our advanced search engine allows these retailers to find and index catalogue data of individual products depending on the inventory they have to sell.